Meet Mike "Mick" Nieto

An executive sales leader, I have spent my professional life maximizing sales and revenue generation for organizations ranging from $100M to $18B Fortune 500 global businesses. I have delivered proven performance developing new business as an individual contributor with annual revenue goals of up to $20M over a sustained period of time, and as a leader with annual revenues of $45M.

I made it my mission throughout my career to be the best mentor I can be to my teams and clients. With a track record of attracting, recruiting, and advising teams of up to 110, I consistently built the  foundations necessary to accelerate performance and increase revenue while motivated and engaged team members paved the way toward leadership targets and beyond.

I hold an undergrad in Leadership, a Masters in Leadership Human Resources, am a certified trainer in the Entrepreneurial Learning Initiative, and recently served as director of the Daytona State College Center for Business and Industry.

I Learned Sales by Having to Make the Sale

I started my sales career in 1986 on a draw against commission. The average sale was $100. My first systems were a phone, handwritten records, and a Pendaflex tickler file. There were no automatic reminders or dashboards to create the next opportunity for me. I had to find people, listen carefully, follow up, and earn the business. Within three years, I was selling $1 million at a 15% commission rate. At that rate, $1 million in sales meant $150,000 in gross commissions in 1989, roughly equivalent to $405,000 in August 2026 dollars.

Over the years I moved from individual selling into global sales and sales leadership. I had the opportunity to travel the world and work in the financial sector across the United States and beyond. It was demanding and challenging work, and among the most rewarding of my career. I have worked with major organizations, built new business, and led teams of up to 110 people. Before starting this venture, I averaged $250,000 a year in earnings. I have also seen how quickly a good salesperson or leader can get stuck when a situation calls for experience they cannot readily access inside their company.

Technology has transformed how we prospect, communicate, and measure activity. The fundamentals still demand judgment: understand the customer, earn trust, create a reason to act, and help the right people make a sound decision. That is what I bring to AMPSC clients.
I offer direct, practical conversation to the salesperson carrying the number - and the leader responsible for the people carrying it.

You can come to me with a single problem; you do not have to commit to a lengthy program.

My experience spans individual sales, global sales in the financial sector, new market development, sales management, and executive leadership. I hold an undergraduate degree in organizational leadership and a master’s degree in organizational leadership and human resources. I also served as director of the Center for Business and Industry at Daytona State College.